Opportunity Information: Apply for 23PR02
The Public Information Officers and Communication Directors Master Trainer Pilot (Funding Opportunity Number 23PR02) is a National Institute of Corrections (NIC), U.S. Department of Justice cooperative agreement designed to strengthen how correctional agencies communicate with the public, the media, and internal stakeholders. The opportunity is built on the idea that public information officers (PIOs) and communication directors are not just support staff, but central to an agency's ability to build trust, explain its mission, and maintain credibility. Because public perception of corrections can shape outcomes like public safety cooperation, budget and funding decisions, elections, and leadership appointments, the grant focuses on improving the consistency and transparency of messaging so agencies can better meet stakeholder expectations.
A core problem the program seeks to address is that when agencies do not communicate proactively, misinformation tends to fill the gap. The description emphasizes that myths and misperceptions often grow when the public has little access to clear facts about correctional operations, and that this information vacuum can leave an agency reacting defensively rather than managing events and narratives effectively. It also notes that many agencies only engage the media during crises, which means they miss regular opportunities to highlight positive work, rehabilitation efforts, staff professionalism, and other constructive outcomes. The pilot is meant to encourage a more intentional communications approach where relationships with media and community partners are established before critical incidents occur, making it easier to provide accurate context and maintain public confidence when challenges arise.
The grant frames effective communication as a strategic function with defined goals and a clear purpose, rather than ad hoc press engagement. Priorities highlighted include taking greater control of the agency message, building positive rapport with media outlets, humanizing corrections work to the public, and engaging the community in a way that improves understanding of what correctional agencies do and why. The "master trainer pilot" label signals an emphasis on building training capacity, meaning the funded work is likely intended to develop or deliver a model that can be replicated and taught broadly, expanding the reach of stronger communications practices across correctional systems.
Administratively, this opportunity was offered as a cooperative agreement, which generally means NIC expects substantial involvement or collaboration during the project rather than a hands-off grant. It was posted on November 2, 2022, with an original closing date of January 3, 2023. NIC anticipated making a single award, with an award ceiling of $240,000. The CFDA number associated with the program is 16.601, and eligibility is listed as "Others" with additional eligibility details referenced in the full notice.Apply for 23PR02
- The Department of Justice, National Institute of Corrections in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Public Information Officers and Communication Directors Master Trainer Pilot" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 16.601.
- This funding opportunity was created on Nov 02, 2022.
- Applicants must submit their applications by Jan 03, 2023. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $240,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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